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Decide where to grow, and what comes first.

The Strategy office helps you choose where to compete and how to win, weighs each move against your margins, capacity, and cash, and keeps an investor's eye on long-term value.

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What it can do

Work it takes on.

In Management, the office does this work at the level of autonomy you set. In Advisory, it recommends each step and your team makes the change.

  • Research where to compete

    Size markets, customer groups, and locations, and compare where you are most likely to win.

  • Sharpen your competitive position

    Compare how you and your competitors price, promise, and are reviewed, and find the gap you can own.

  • Set your pricing strategy

    Prices, discounts, and tiers tested against costs, demand, and what customers will pay.

  • Build a transformation roadmap

    Big changes split into stages, each with a target, an owner, and a checkpoint.

  • Plan for long-term value

    The moves most likely to make the business worth more, with the assumptions behind each.

  • Prepare for a deal or exit

    A commercial and operational review of a business you might buy, or of yours before a sale.

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Questions it answers

Ask in your own words.

Each answer draws on your connected records and earlier decisions, with any gaps explained.

  • Should we open a second location or improve the first?
  • Are our prices leaving money on the table?
  • What would make the business worth more in five years?
  • Is this business worth buying?
Industries

See it in your industry.

Worked examples from the industries we serve, each in that industry's own numbers.

Trades and construction

See which jobs make money and whether your prices keep up with costs.

Booked solid. Margins shrinking.

Nonprofits and community organizations

Check that funding covers programs and the team delivering them.

Income up 22%. Reserves running down.

Law firms

See finished work that has not been billed yet.

A full calendar. A billing backlog.
All industries
Straight answers

Common questions.

Will Aptic make big decisions for us?

No. Major moves, like a new location or a price change, stay with you. The Strategy office compares the options and keeps the plan current.

Can it help us buy or sell a business?

It reviews the commercial and operational side of a deal and gets your business ready for a sale. Legal and financial due diligence still needs your lawyer and accountant.

Does it watch competitors?

Yes. It tracks how competitors position and price themselves, and flags the changes that matter to your plan.

Join the waitlist for Aptic.

We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.

Join the waitlist