Case study · Nonprofit
Nydus Foundation
How Nydus Foundation reached more readers and learners.
Eight offices, one plan: strategy, marketing, and a Google Ad Grant that now brings readers to a free library every day.
Read the case study- 1× Before Aptic
- 106× Month 1
- 309× Month 2
- 350× Month 3
-
350×
More clicks
-
−94%
Cost per conversion
-
20×
More of the grant used
-
3×
The required click-through rate
Result highlights
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More readers
People who found the foundation through search went on to open and read books in its free library.
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Ahead of target
Website visits passed the foundation’s reach goal and kept growing.
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Pages that deliver
The library pages turned most ad clicks into conversions in both languages.
Offices involved
- Marketing
- Strategy
- Product Management
- Management
- Operations
- Finance
- Brand
- Technology & Cybersecurity