| How Aptic compares | Traditional consulting | General AI assistants | Aptic |
|---|---|---|---|
| Where it starts | Interviews and a scoped project | The apps you connect and the tasks you assign | A working picture of how your business makes money: offerings, costs, capacity, and priorities, with estimates kept separate from facts |
| What it keeps | Reports and notes from each project | Conversation history and context from your apps | A record of each decision: the reason, the options set aside, the approval, the action, and the result |
| Before anything changes | Your team carries out the recommendations | Asks you to approve sensitive steps | Aptic acts at the autonomy level you set, and every change has a reason, an owner, a limit, and a review date |
| How success is judged | A final report or presentation | Whether the task was completed | Whether the business result improved, including results that were inconclusive or did not work |
| Who does the work | A project team, for the length of the project | You, task by task | Aptic's offices, working continuously alongside your team, with Aptic experts involved where needed |
| How you pay | Hours, retainers, or project fees | Per-seat or usage subscriptions | One monthly fee, no timesheets |
Services
Every office your business needs, in one platform.
AI offices for strategy, marketing, finance, operations, and more keep watch across your business, decide what to do next, and act at the level of autonomy you choose.
The offices
Nine offices, working as one system.
They share one picture of your business, so a decision on growth also weighs costs, capacity, and risk. Aptic experts step in where needed.
Management
Sets priorities across every office, briefs you on what needs your attention, and advises on how the business is organized and led.
Explore the officeStrategy
Helps you make the big choices: where to compete, how to win, and how to build long-term value.
Explore the officeProduct Management
Improves what you sell, from the range and packaging to the experience around it.
Explore the officeMarketing
Wins demand, converts it, and keeps customers coming back, across ads, search, your website, and email.
Explore the officeOperations
Makes the business run smoother, from processes and stock to suppliers and customer service.
Explore the officeFinance
Shows whether the numbers work, from revenue and margins to cash. It never moves money.
Explore the officeBrand
Shapes how your business looks, sounds, and is remembered, from visual identity to the story you take to market.
Explore the officeTechnology & Cybersecurity
Reviews how your business is built, served, and secured, with cloud, systems, and security in one place.
Explore the officeLegal & Compliance
Tracks the rules your business must follow and the evidence you hold, and flags what is missing or out of date.
Explore the officeWhat they can do
Real work, in the tools you already use.
A sample from across the nine offices. Each office page lists everything it can take on.
-
Marketing
Manage Google Ads
Audit and improve Search, Shopping, and Performance Max campaigns, with budgets and bids kept within your limits.
-
Marketing
Manage Meta ads
Facebook and Instagram campaigns and audiences, judged by orders, not likes.
-
Marketing
Manage Google Tag Manager
Tags, consent mode, and conversion tracking set up, tested, and documented.
-
Finance
Prepare the monthly close
Checklists, reconciliations, and controls in QuickBooks or Xero, with revenue recorded at the right time.
-
Finance
Forecast cash and runway
A rolling 13-week cash forecast, plus the stock, invoices, and bills that tie cash up.
-
Operations
Plan stock and supply
Reorder points and quantities from sales, lead times, and the season.
-
Strategy
Set your pricing strategy
Prices, discounts, and tiers tested against costs, demand, and what customers will pay.
-
Technology & Cybersecurity
Protect your email domain
Set up SPF, DKIM, and DMARC, so it is much harder to send email pretending to be you.
-
Legal & Compliance
Protect customer privacy
Privacy notices, data requests, and cookie consent checked against the laws that apply to you.
How Aptic compares
Accountable for results, not just answers.
Consulting firms bring expertise in scheduled projects. AI assistants can work in your apps, remember context, and ask before acting. Aptic runs continuously across your company, and it answers for how your business makes money and whether each change improved it.
How offices decide
Every decision shows its work.
Before an office acts or recommends, it shows the facts, the options, and its reasoning.
-
Find the problem
Show what changed, when it changed, and where the data came from.
-
Check the cause
Compare likely explanations and point out what is still uncertain.
-
Compare options
Weigh possible actions, including doing nothing.
-
Act or recommend
Act within your settings, or recommend, with the likely benefit, risks, and how to measure it.
Straight answers
Common questions.
Where should we start?
Start with the problem on your mind. Aptic suggests which offices lead first, and the others work from the same picture of your business.
Do the offices work together?
Yes. They share one picture of your business, so advice on growth also weighs costs, capacity, and risk.
What is the difference between Advisory and Management?
In Advisory, Aptic analyzes and recommends, and your team acts. In Management, Aptic also plans, acts, and follows up, at the level of autonomy you choose.
Are people involved?
Yes. You and your team set the direction, and Aptic's experts step in where your business needs them.
Join the waitlist for Aptic.
We are bringing companies on in small groups. Tell us about your business and we will reach out when there is a place for you.